You can’t go anywhere without hearing about Pokémon Go. Kids and adults alike are venturing around their respective cities with their phones out looking to capture these allusive pocket monsters. As popular as Pokémon Go has become with gamers, business owners have been taking advantage of this opportunity as well. A simple cellphone charging station like Charging Caddy—particularly a wireless charging station—is one way to draw herds of Pokémon Go players into your establishment.
How to Get New Customers with Pokémon Go
When an app has more active daily users than Twitter and a higher engagement rate than Facebook, you know it’s making waves. As a business owner, there are ways to capitalize on this craze. Start by downloading the Pokémon Go app. This gets you in the game and then all you need to do is create a Pokémon Go Trainer account.
Pokéstops and Pokémon gyms are two ways in which businesses can lure Pokémon Go gamers into their establishments. A Pokéstop is where Pokémon Go users head to grab their Poké balls and other goodies beneficial to the game. A Pokémon gym is where a battle takes place between users’ Pokémon.
Pokéstops and Pokémon gyms are already established. Hopefully, you have a one or the other close to your business so you can take advantage of the increased foot traffic. If you don’t, you can request to become either a Pokéstop or one of the Pokémon gyms so that players are further enticed to come directly into your place.
Essentially, your business becomes a sponsor. This is one of the ways Pokémon Go is monetizing from the buzz it has created. But, from your business’ perspective, it definitely can be worth it. Pokémon Go has 20 million daily users, which means the potential for users coming into your establishment is high.
Luring New Players to Your Bars and Restaurants
If you’re looking for ways to get more customers into your establishment, here are a few that some businesses are already trying and having some success:
Take Advantage of Nearby Pokéstops
Don’t get down if you aren’t one of the sponsored Pokéstops or Pokémon gyms. Those opportunities will come periodically, but for now, be happy if you are near a location that is supporting Pokémon Go. You offer something your neighbor doesn’t, so make that clear through advertising. Put some signs out on the street so all that foot traffic takes notice of what you have to offer.
Purchase Some Lures
Lures can be purchased at just a dollar a pop. You can drop lures to your establishment or at nearby establishments to get Pokémon Go players to walk through or close to your place.
Organizing Meetups
Why not be proactive in getting Pokémon Go fans together? Organizing a meetup is a great way to get people who are into Pokémon Go—who are people from all different walks of life—into your establishment.
Sponsorship Opportunities Coming Soon
As long as the Pokémon Go hype continues then you should keep your ear to the ground for sponsorship opportunities. There will be announcements when these opportunities become available, so it’s really about staying in the know.
Free Cellphone Charging Station for Pokémon Go Players
Once you get people into your establishment, you want them to keep playing. That means Pokémon Go charging stations are a must. Not only that, but you should make sure you have charging stations for multiple devices because people aren’t just playing on their cellphones.
The Charging Caddy from Ohming Technology is the perfect solution. It offers a charging station that accommodates multiple devices and can be customized according to the aesthetics of your business. Check out what our Charging Caddy can do for your business by calling us at 561-386-5251.
Sources:
Bunich, Z., “How to Get New Customers with Pokemon Go,” ThriveHive, July 21, 2016; https://thrivehive.com/how-to-get-new-customers-with-pokemon-go.
Zhu, Y., “5 Brilliant Ways Restaurants are Using Pokemon Go to Level Up Sales” Forbes, July 16; http://www.forbes.com/sites/yehongzhu/2016/07/16/5-brilliant-ways-restaurants-are-using-pokemon-go-to-level-up-sales/#533d4bd52430.
Paul Romanenko
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